28th December 2010
Analysis of keywords that bring people to this blog
Visits to this blog motivated through a search in google constitute less than 5% of total visits but they are of interest since they can provide clues about what interests the people of Indian. I am learning about SEO concepts and therefore I used Google keywords tool today to analyse five months of data to find out what brings people to this blog (apart from 95% of the visits through subscriptions).
I trimmed down the data to around 4500 visits and sorted into clusters of keywords within 70% of these visits (the remaining are one-off results of no particular interest).
[I’m not going to upload the Excel file I used for the analysis because in the last step of sorting, one of the columns got mis-sortedi! However, the high level results, below are still sound]
Note that the conclusions I have drawn below are based on a skewed and self-selected sample and it would be hazardous to generalise from this information. However, this does tell me broadly about what the people of India want to learn more about. (This doesn’t mean I’m going to change my approach, for I use this blog as an educational tool, in addition to a political tool).
Two bugbears of the previous generation don’t show up as particularly important: (a) Hindu-Muslim issues or (b) India’s population. It is not that I haven't covered these matters on this blog, but the visits using these clusters of keywords are relatively few. My sense is that Indians don't care much about such things any longer. All they want to get on with their job and make money and succeed. The desperate desire to fight for one's religion is weakening. This indicates that the base of BJP is dying out.
has built a major profile in India, but it is not always very positive. Indians seem to be assessing his true worth. A number of doubts about his capacity (and even honesty) come through in the keywords. It would appear that the people of India are not committed to his movement: they are watching to see what comes out of it. If he can't show results, and rather soon, I'd imagine his movement will become a branch of BJP and fizzle out.
is of great interest to the people, including corruption in the judiciary, but those who type these queries into google do not seem to know what do about it. They are asking questions about it, but I'm not sure they understand why it exists.
was a surprise to me in the sheer number of searches (many different aspects of this issue were covered). Clearly there is a desire to know more about women's status in India. The women in India are waking up and asking hard questions.
is of interest to the people (Sonia Gandhi is of no interest), but most people who come to my blog have a particularly negative view about Rahul Gandhi. It would seem that Rahul Gandhi has a BIG problem on his hands. His reputation is beyond redemption. He has failed to demonstrate that he will be different to the corrupt gangsters that are part of his party.
Narendra Modi is of marginal interest to the people of India, and does not fare better than Rahul Gandhi in terms of a reputation.
General topics of freedom or governance reform interest the people, although not very much.
Lok Satta has a higher profile than competitors like Jago party. It would be best, under the circumstances, for these other tiny parties to wind up and join with Lok Satta. Common sense should now prevail.
The Freedom Team of India has a small national profile at the moment. Far more needs to be done! Leaders must come together and wrest the initiative – Indians are keenly looking for a party that will DELIVER RESULTS.
Cow (and beef) issues are of some interest -but not in an emotive sense. They are curious about what benefits cow urine provides, and such things. I believe that those who are going on about cow slaughter will be marginalised. The people don't care. They want to succeed in life. This is not an issue for them.
Role of government
Raja Rammohun Roy
Freedom Team of India
Governance reforms in India
Right to Information